Microeconomics for Dummies, 2nd U.S. Edition - Paperback

by Lynne Pepall (Author), Manzur Rashid (Author), Peter Antonioni (Author)

Find easy-to-follow coverage of microeconomics basics

Microeconomics For Dummies, 2nd U.S. Edition demystifies the complex world of microeconomics, offering down-to-earth explanations and real-world applications that make microeconomics make sense to everyone. This guide tackles a question that drives much of the world around us: how do people and firms make economic decisions every day?

This useful resource transforms intimidating economic theory into understandable, practical knowledge--covering everything from consumer behavior and company decision-making to market structures and welfare economics.

You'll find:

• Understand consumer theory, inputs and outputs, welfare economics as a whole and more
• Coverage of making economic choices under uncertainty, with info explaining decision-making in unpredictable situations
• A look into trade and comparative advantages, showing how microeconomics drives global commerce

Perfect for college students taking microeconomics courses looking for a reliable study companion, business professionals trying to better understand market dynamics, and everyday people who just want to understand the world a little better, Microeconomics For Dummies will help you understand why prices change, markets fluctuate, and businesses behave the way they do.

Back Jacket

Your guide to microeconomics fundamentals

Every time you decide what to buy, where to work, or how much to save, you're doing microeconomics. Microeconomics For Dummies helps you wrap your head around how consumers and firms make choices, why markets work the way they do, and what happens when they don't. From supply and demand to competition and market behavior, you'll see how economic principles shape everyday decisions. Whether you're tackling a college course or just want to decode business news, this guide is the one for you.

Inside...

• Explore consumer theory basics
• Understand inputs and outputs
• Examine supply and demand
• Navigate market competition
• Identify welfare economics
• Consider trade policies
• Make choices under uncertainty
• Find real-world applications

Author Biography

Lynne Pepall, PhD, is Professor Emerita at Tufts University, where she served as Dean of the Graduate School. Her research in industrial organization appears in major economics journals. She's a co-author of Industrial Organization: Contemporary Theory and Empirical Applications.

Manzur Rashid, PhD has taught economics at UCL, Cambridge University, New College of the Humanities, and Charterhouse.

Peter Antonioni teaches in the Department of Management Science and Innovation at University College London.