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Netnography: The Essential Guide to Qualitative Social Media Research - Hardcover

Netnography: The Essential Guide to Qualitative Social Media Research - Hardcover

$288.00
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by Robert Kozinets (Author)

In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.

Number of Pages: 472
Dimensions: 1.2 x 9.6 x 6.7 IN
Publication Date: April 15, 2019
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