by Dan S. Kennedy (Author)
For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.
Author Biography
Dan Kennedy is a multi-millionaire, serial entrepreneur now directly influencing more than one million business owners annually as an advisor and business coach. His clients own companies in financial services, health care, retail, direct marketing, and many other fields target marketing to boomers and seniors.
Chip Kessler is the leading marketing consultant to the nursing home, assisted living, and in-home health care fields.
Number of Pages: 240
Dimensions: 0.8 x 8.9 x 6 IN
Publication Date: November 13, 2012
