Not Everyone Gets a Trophy: How to Bring Out the Best in Young Talent - Hardcover

by Bruce Tulgan (Author)

Learn the secrets of managing a unique and productive generation

In the newly revised third edition of Not Everyone Gets a Trophy: How to Bring Out the Best in Young Talent, renowned management trainer and business advisor Bruce Tulgan reimagines how to engage with, develop, and retain millennial employees in a time of deep economic disruption. The book offers step-by-step best practices for getting millennials onboard and up-to-speed. You'll learn how to provide them with the context they lack, teach them how to manage themselves and how to be managed, and turn the very best into new leaders.

In the book, you'll also find:

• A renewed focus on every millennial generation, including Generations X, Y, and Z.
• A new preface about the dramatic generational shift now taking place in the workforce
• Updated case studies and examples, as well as brand-new research on first-wave and second-wave millennials

An essential handbook to maximizing the considerable potential of the millennial generations, Not Everyone Gets a Trophy: How to Bring Out the Best in Young Talent will earn a place in the libraries of executives, managers, HR professionals, and other business leaders interested in getting the most out of each and every one of their employees.

Front Jacket

With members of Generation Z (born 1997 and after) entering the workforce in droves, employers need information on how to lead and manage this first generation of true digital natives. On top of that, the Millennial generation is still coming of age as a workforce, particularly the second-wave Millennials (1990-1996). According to the cliché, these young workers need constant praise regardless of performance, maximum flexibility, and a workplace that is fun above all else. The problem is: this advice doesn't work for 99% of businesses. Why? Because research shows that that's not really what young workers want.

Not Everyone Gets a Trophy is the well-loved book on how employers and managers can really attract, motivate, and retain the best young workers. Based on the latest research and in-the-field experience, this book reveals what too few leaders know: young workers thrive on structure, boundaries, support, coaching, and clear expectations. Yes, they want more money and more flexibility than their predecessors, but they also want to earn it. The difference? They want to know exactly what they need to do to earn it, every step of the way.

Although readers won't find easy, one-size-fits-all solutions, they will find lots of practical advice for helping young talent form a bond with your organization and engage with their work. One of the things that engages workers from Generations X, Y, and Z the most is having engaged management. When you provide highly effective leadership, young workers will follow. Now in its Third Edition, this book follows the shifting generational tide, giving leaders ideas for managing the newest workforce entrants--and for teaching them how to manage themselves.

Not Everyone Gets a Trophy is both informational and inspiring, as it offers a vision of a multigenerational workforce characterized by collaboration, commitment, and high performance at all levels. Best of all, the ideas in this book can help organizations guide the best among today's young workers as they work toward becoming tomorrow's outstanding leaders.

Back Jacket

Praise for NOT EVERYONE GETS A TROPHY

"Absorb these findings about what young employees need, expect, and really want from their employment rather than following the misguided myths about young workers today."
--Peter Stavisky, Founder and CEO, Barrington Media Group

"Once again, Tulgan hits the nail on the head teaching leaders to raise the bar on themselves and their teams the right way."
--Sue Unvarsky, Chief Claims Officer, U.S. Customer Service, Prudential Financial

"Bruce has worked closely with leaders of TGI Fridays around the globe for over 20 years. His real-world examples and extensive research assist in retaining talent, engaging teams and building strong cultures. Bruce is an important part of the Fridays family!"
--Ray Blanchette, CEO and John Neitzel, COO, TGI Fridays

"The research and examples were incredibly validating and opened my eyes to how I could better navigate the multigenerational workforce."
--Priya Smith, Medical Group Administrator, Kaiser Permanente San Jose

"Bruce does a magnificent job of directing and supporting leaders at all levels with practical strategies to position them for success with today's changing workforce."
--Brent Kondritz, PhD, Executive Director, University of Dayton Center for Leadership

"Bruce's videos have become an integral part of our training in management fundamentals. We have used his philosophy of active management for 7+ years. Highly recommended!"
--Dr. Tom Bigda-Peyton, Chief Learning Officer, Catholic Health

"I met Bruce at a large John Deere gathering where he was the keynote speaker. I invited him to present to my senior management team. Next was customized online training. We couldn't be happier with the investment we have made in Bruce and his team. Read this book!"
--Owen Palm, Founder and CEO, 21^st Century Equipment, LLC

"Not Everyone Gets a Trophy is very insightful and educational about the newest generations of our workforce and the principles are apt for all generations."
--Steve Gullickson, President, MGK

Author Biography

BRUCE TULGAN is the founder and CEO of RainmakerThinking, Inc., a management research and training firm, as well as RainmakerThinking.training, an online training company. Bruce is the author of numerous books, including the bestselling It's Okay to Be the Boss, the classic Managing Generation X, and The 27 Challenges Managers Face.