Pitch: Debunking Marketing's Strongest Myths - Paperback

by Ikem Okuhu (Author)

Pitch: Debunking Marketing's Strongest Myths is written to reshape and refocus marketing thinking towards what works in practical terms. Replete with experiences and case studies that are indigenously Nigerian, the book offers readers a pragmatic, rather than textbook insight into how some brands navigate their marketing journeys with success while others fail. Dwelling mainly on some of the things marketers hold very dear and consider sacrosanct, the author offers some new and potentially controversial perspectives into some of the industry's strongly held views.