Polls, Expectations, and Elections: TV News Making in U.S. Presidential Campaigns - Paperback

by Richard Craig (Author)

This study of U.S. presidential campaign coverage argues that journalists often tell audiences what actions candidates should take on the campaign trail based solely on whether they're leading or trailing in the polls. The study of TV coverage of the last twelve elections shows that such "expectation setting" has increased dramatically over time.

Author Biography

Richard Craig is associate professor in the School of Journalism and Mass Communications at San Jose State University.