Power Up Your Profits: 31 Days to Better Selling - Hardcover

by Troy Waugh (Author)

Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction
This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules.
Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO of The Rainmaker Academy, a comprehensive three-year leadership, client service, and practice development training program for CPAs.

Front Jacket

Power Up Your Profits: 31 Days to Better Selling, Second Edition provides principles, strategies, and techniques to help you, the practicing accountant, build your practice by obtaining clients and building their businesses.

Accountants are the most trusted business advisors to business owners and managers, making an accountant who can sell a powerful person in today's global business community. Power Up Your Profits, Second Edition will help you become an accountant who can sell. Selling accounting services is different than selling law services, brokerage services, or products of any kind because your job isn't over when the contract is signed. It's only the first step in a long-term relationship between you and your clients because you must service what you sell.

Aiming to dramatically enhance your growth potential, this insightful book takes a step-by-step approach to developing and mastering a stronger marketing and sales presence. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to your practice. This updated Second Edition illustrates how to obtain and satisfy clients, get more enjoyment from your work, and benefit from more satisfaction in your professional experience through an abundance of proven and practical marketing advice.

Power Up Your Profits, Second Edition is a must-have for accountants and marketing directors of accounting firms who need concrete approaches that get results. It features real-world examples from top accountant rainmakers, marketing and management gurus--including Tom Peters--and interviews with a variety of experts addressing Sarbanes-Oxley and the new accounting rules. After you implement your marketing plan, this comprehensive book will provide guidelines for developing a marketing assessment of your firm.

Power Up Your Profits, Second Edition is your answer for creating a marketing program in your firm that can bring an abundance of profitable business to you.

Back Jacket

The world of accounting is changing at record speed. With accountants today selling everything from insurance to technology, we really have to be ahead of the curve just to survive. With Troy Waugh's help, our practice has grown by double digits the past seven years in a row. His experience as an accountant and a marketer has really helped our firm adapt to this dynamic environment. His book is a must for anyone in the industry.
--Jimmy C. Averitt
Partner
BDO Seidman, LLP

"If you are serious about making rain for your firm, this is must-read material . . . very enjoyable, powerful, and to the point. It can definitely help any practitioner or consultant develop more business."
--Allan D. Koltin
President and CEO
PDI Global, Inc.

"Troy Waugh is a true professional. While working with Wolf & Company, he consistently demonstrated depth of knowledge, understanding of our problems, and most importantly, the ability to guide us in developing practical solutions to marketing and selling obstacles."
--Donald J. Figura
Managing Partner
Wolf & Company LLP

"This is an essential text for accountants committed to growing their practices. Regardless of your level of experience, it delivers practical, down-to-earth advice."
--Christian Frederiksen, CPA

"Waugh challenges accountants to become better communicators and thereby become more valuable to their clients. His book is a focused collection of practical, useful, and profitable ideas."
--Gerald MarsdenManaging Partner Eisner & Lubin, LLP

Author Biography

Troy Waugh, CPA, is author of numerous articles published in Accounting Today, the Practical Accountant, and many newsletters. One of the most sought-after speakers on sales and marketing professional services in the country, he is a leading marketing and sales consultant to the accounting industry. Waugh's experienced team of consultants has helped firms add more than $500 million in new business through its consulting, training, and alliance services. Waugh is the founder of The Rainmaker Academy, the leading sales and marketing training course in the United States and Western Europe. Its graduates have attracted more than $300 million to their firms as a result of this program.