Public Affairs Management: A Guide to Professional Practice - Paperback

by Sarah Bowman (Author), Heather Yaxley (Author)

Public Affairs Management is a groundbreaking guide to effective, evidence-informed public affairs practice in a variety of organisational contexts, including leadership, politics, communications, public relations, activism and other decision-making. Essential reading for undergraduate and postgraduate students of Public Affairs.

Author Biography

Sarah Bowman is Assistant Professor at Northumbria University, UK, with a PhD in the knowledge and capabilities for public affairs practice and is a former public affairs practitioner.

Heather Yaxley is the founder of Applause Consultancy and holds a PhD in contemporary career strategies. She is a published author and historian, with a rich background in education, sustainable professional development, and strategic communications leadership.