Quantitative Research Methods in Communication: The Power of Numbers for Social Justice - Paperback

by Erica Scharrer (Author), Srividya Ramasubramanian (Author)

This textbook is an advanced introduction to quantitative methods for students in communication and allied social science disciplines that focuses on why and how to conduct research that contributes to social justice. It serves as a core or supplementary textbook for graduate and advanced undergraduate courses.

Author Biography

Erica Scharrer (PhD, Syracuse University) is Professor and Chair of the Department of Communication at the University of Massachusetts Amherst. She is co-author of three additional books, including Media and the American Child, and editor of the Media Effects/Media Psychology volume of the International Encyclopedia of Media Studies. Her research on the topics of media content, opinions of media, media effects, and media literacy has appeared in a number of journals.

Srividya Ramasubramanian (PhD, Penn State University) is Presidential Impact Fellow, Professor of Communication, Affiliated Professor of Women's and Gender Studies, and Director of the Difficult Dialogues Project at Texas A&M University. Her research focuses on critical media effects, diversity, anti-racism, prejudice reduction, media literacy, and social justice and has been published in several journals, books, and popular press outlets. She is also Executive Director of Media Rise, a nonprofit for meaningful media for social justice.