R & D Collaboration on Trial: Realizing Value from the Corporate Image - Hardcover

by David V. Gibson (Author), Everett M. Rogers (With)

Shaken by the dramatic inroads made by Japanese competitors into high-tech electronics, a number of US electronic firms joined forces in 1982 to form the first US for-profit research consortium: MCC (Microelectronics and Computer Technology Corp.). This book describes MCC's formation and the problems it encountered.