Re: imagining Change: How to Use Story-Based Strategy to Win Campaigns, Build Movements, and Change the World - Paperback

by Patrick Reinsborough (Author), Doyle Canning (Author), Jonathan Matthew Smucker (Foreword by)

Re: Imagining Change provides resources, theory, hands-on tools, and illuminating case studies for the next generation of innovative change-makers. This unique book explores how culture, media, memes, and narrative intertwine with social change strategies, and offers practical methods to amplify progressive causes in the popular culture.

Re: Imagining Change is an inspirational inside look at the trailblazing methodology developed by the Center for Story-based Strategy over fifteen years of their movement building partnerships. This practitioner's guide is an impassioned call to innovate our strategies for confronting the escalating social and ecological crises of the twenty-first century. This new, expanded second edition includes updated examples from the frontlines of social movements and provides the reader with easy-to-use tools to change the stories they care about most.

Author Biography

Doyle Canning is a strategist, facilitator, and coach for social and ecological justice movements. Patrick Reinsborough is a social movement strategist, change agent, and creative provocateur with thirty years of experience. He lives with his family in Oakland, CA. Jonathan Matthew Smucker is Director of Beyond the Choir and has worked for more than two decades as a grassroots political organizer and strategist. He is author of Hegemony How-To: A Roadmap for Radicals.