by Landry Signe (Author)
By 2050, Africa will be home to 25% of the world's population with more than $16 trillion in combined business and consumer spending. This profound demographic shift and economic growth are driving transformative change across African markets, offering unprecedented opportunities for investment. With strategic leadership by business and policymakers alike, these opportunities can be seized to fuel industrialization, create jobs, foster technological innovation, advance green economies, reduce poverty, and raise the standard of living across the continent.
Realizing Africa's Potential: A Journey to Prosperity identifies the trends, opportunities, challenges, and strategies for success in Africa's emerging industries including healthcare and pharmaceuticals; mining; insurance; investment; private equity and venture capital; international and intra-regional trade (automotive, agriculture and agro-processing, pharmaceuticals, transportation and logistics); capital markets; and entertainment. The book offers unparallelled insights to scholars, investors and policymakers alike a holistic perspective on how these industries may evolve and actionable strategies on how to maximize the impact of trade and investment on industrialization to unlock Africa's long-term prosperity.
Author Biography
Landry Sign? is a senior fellow in the Global Economy and Development program and Africa Growth Initiative at Brookings. He is a professor and executive director at the Thunderbird School of Global Management, distinguished fellow at Stanford University, and cochair of the World Economic Forum's Regional Action Group for Africa, and has won over eighty awards and distinctions globally.
Number of Pages: 342
Publication Date: January 17, 2025
