Redesigning Logos - Paperback

by Sahoqiang Wang (Author), Alex Johns (Preface by)

A comprehensive guide to the world of logo redesign showcasing a wide collection of case studies and the best examples of logo redesign from around the world

In today's dynamic world, brands must evolve and adapt to stay relevant. The logo, once a static symbol, now plays a pivotal role in brand identities that react, engage, and withstand the test of time. This book explores a wealth of examples of this currently highly demanded kind of project, where designers tackle the challenge of revitalizing brands and crafting intelligent, flexible identities within ever-changing market landscapes, incorporating new strategic elements while ensuring the essence of the brand remains intact. In this comprehensive guide, now in paperback, renowned editor Wang Shaoqiang presents a wide collection of the best case-study examples of logo redesign from around the world. Through in-depth interviews with leading logo studios, designers share their creative processes, providing valuable insights into their unique approaches. The book delves into the fundamental questions that drive logo design: What is the brand's core challenge? How can the logo stand out in a crowded space? What emotions and messages should it convey? How can it continue to evolve over time? It displays the limitless possibilities of what a logo can be, presenting bold and innovative concepts, examining the relationship between form and function. With stunning images and thought-provoking content, it takes readers on a journey through the transformative power of logo redesign. Whether you're a designer seeking inspiration or a brand owner navigating the complexities of logo redesign, this book offers a wealth of knowledge and inspiration and is an essential resource for anyone passionate about the art of logo design and its profound impact on the world of branding.

Author Biography

Wang Shaoqiang is a renowned artist and publisher. He is also a professor and doctoral supervisor at the Chinese National Academy of Arts (Beijing), a professor and master's supervisor at the Guangzhou Academy of Fine Arts, and a doctoral supervisor at the Faculty of Arts and Humanities of the Macau University of Science and Technology. Specializing in art creation, editing and publishing books about design and lifestyle, he is the founder and the chief editor of the magazine Design 360° and Asia Pacific Design. He has been invited to lecture at various universities and design schools and is a jury panel member of the most prestigious art and design award in China.