Retail: the Art and Science - Paperback

by Daniel J. Moe (Author)

Retail: the Art and Science is the ultimate "how to" book for the retail buyer. While some works may be big on nebulous generalities or filled with grand ideas that are more motivational than practical, this book offers real world lessons and sound explanations that can be applied in retail. Each chapter deals with one of the fundamentals that every merchant needs to understand. An agnostic approach with each topic allows these principles to be applicable to all channels of retail, whether mass market, drugstore, grocery, warehouse club, or specialty. This book is written in an illustrative style with many examples and personal stories that make each subject real. Lofty topics are explained in a real world, understandable fashion. Retail: the Art and Science will be a valuable learning tool for buyers, merchandising executives, retail professionals, even manufacturing and sales