Revitalising Audience Research: Innovations in European Audience Research - Paperback

by Frauke Zeller (Editor), Cristina Ponte (Editor), Brian O'Neill (Editor)

The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives, in ways often unanticipated by industries and professionals.

Author Biography

Frauke Zeller is Assistant Professor in the School of Professional Communication at Ryerson University, Canada

Cristina Ponte is Associate Professor in the Department of Communication Science at the Universidade Nova de Lisboa, Portugal

Brian O'Neill is Head of the School of Media at the Dublin Institute of Technology, Ireland