by Afia Khalid (Author), Faisal Qadeer (Author)
Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles.
This study examines the pre-planned purchase process as the primary step towards sati
Author Biography
Afia Khalid is a PhD Scholar at the National College of Business Administration & Economics, Lahore, Pakistan.
Faisal Qadeer is an Associate Professor and the Head of the Research Programme at Lahore Business School, University of Lahore, Pakistan.
Number of Pages: 122
Dimensions: 0.26 x 8.5 x 5.5 IN
Illustrated: Yes
Publication Date: June 30, 2021
