Sales Shift: How inbound marketing has turned sales upside down making it more difficult and more lucrative at the same time - Paperback

by Frank Belzer (Author)

Over the past decade there has been a monumental shift taking place in the way that people buy. There have been numerous books written about this change from a business and marketing perspective and finally we have one that addresses sales. The way we sell has been forever transformed by the way people buy. The idea that selling has changed is not new - what is new are the approaches, techniques and overall philosophy described in sales shift. Frank Belzer draws on his years helping marketers and sales people work together and shares these skills and insights. What do buyers no longer need from sales people? What do all buyers want from sales people? How can sales people help without being pushy? Why should a sales strategy harmonize with an inbound marketing strategy and how do you do that? Frank has been sharing these thoughts at conferences, as part of his trainings and workshops and now the best of these suggestions are compiled in Sales Shift. If your company is looking to stay ahead and compete in this new world of selling - this is a great read and a must have for any business Library. Great tips and Great questions, well answered in Sales Shift.

Author Biography

Frank Is the VP of Corporate Training at Kurlan and Associates and has been helping companies for years to improve the effectiveness of their sales and overall go to market strategy. Working side by side with Recognized Author and sales development expert Dave Kurlan, Frank has taken the lead in preparing programs and curriculums for Companies around the world. He played a Key Role in revising the proven Baseline Selling Model to reflect the impact of changes in the market that led to sales 2.0. Frank's Blog, The Sales Archaeologist, draws on lessons from history and makes application to sales and business leadership. His articles have also been regularly featured in Sold Magazine and popular sales websites like Invoke Selling, Venture Fizz and Sold Lab. Frank is a featured speaker at sales conferences and has been invited to speak on the topic of sales and sales management throughout the world. He has trained and coached Senior Executives from a wide range of international companies