Salesforce: Building the ROI Business Case - Paperback

by Nucleus Research (Author), Daniel Elman (Author)

This book describes the products and solutions Salesforce offers to help customers digitally transform and optimize their businesses. It also contains benchmark data around the most commonly realized benefits, an explanation to understanding financial metrics used for building a business case, and several recently-published ROI case studies that examine unique deployments of Salesforce technology. The book gives the reader everything needed to build and present a business case for using Salesforce solutions to financial decision makers like the CIO.