Science X Marketing - Paperback

by Kelly Tabbutt (Editor), Kevin Ho (Editor), Sheeva Azma (Author)

Sheeva Azma wears many hats: she's a scientist, journalist, educator, policy professional, storyteller, and marketer. She's also founder of the science communications company Fancy Comma, LLC. Sheeva wrote SCIENCE X MARKETING for those who are curious about the impact that science can have outside of the lab. Sheeva discusses the space between science and marketing, and the many ways in which her life's work exists at the intersection of these two spheres, and expands into related spheres, such as policy.

As a science communicator, Sheeva loves the space she inhabits at the intersection of science and marketing -- hence the title for this book. In SCIENCE X MARKETING, Sheeva details her experiences at the intersection of these two differing spheres. The purpose of this book is to provide insight into the overlap between science and marketing and make the case that scientists require strong communications skills, including in marketing, public relations, and related spheres such as policy, to tackle the world's many scientific challenges.