Scientific Advertising: Principles of Measurable Marketing and Direct Advertising - Hardcover

by Claude C. Hopkins (Author)

The Western student is apt to be somewhat confused in his ideas regarding the Yogis and their philosophy and practice. Travelers to India have written great tales about the hordes of fakirs, mendicants and mountebanks who infest the great roads of India and the streets of its cities, and who impudently claim the title "Yogi."