So You Want To Be Customer-Centric?: 8 Steps To Profitable Customer Relations - Paperback

by Alain Thys (Author)

When it was first published in 2011, So You Want to Be Customer-Centric? was one of the first executive guides to put customer-centricity on the agenda. In just 99 pages, it challenged leaders to move beyond rhetoric and put customers before quarterly profits and politics. More than a decade later, its message remains as relevant as ever.

This straight-talking action guide shows how to focus on customers despite budget constraints, corporate silos, or ambivalent data - not because it's nice, but because it's profitable. It also includes classic case studies and insights from executives at C&A, ING, Lexus Europe, L'Oréal Group, Orange Business Services, Philips, Sanoma Magazines International, and the World Economic Forum.

Author Biography

For over 25 years, Alain Thys has worked on every side of the corporate fence. Now he is on a mission to make the world a more customer-friendly place. To this end, he writes and presents on customer-centricity while managing the international customer strategy boutique Futurelab.