Social First Brands: How Modern Brands Create Community, Loyalty, and Growth - Paperback

by Tom Miner (Author)

How can you build a social media strategy that outlasts trends and delivers real impact?

Social First Brands is a practical guide for mid-career marketing professionals who want to develop strategies that create authentic connections, strengthen brand credibility and drive measurable results. Written by social media expert Tom Miner, it shares proven frameworks, examples and actionable tools from brands like Crocs, Stanley, Funko, and Ryanair.

By showing how leading companies put social media at the heart of their marketing, this book equips you to move beyond quick wins and hacks to build strategies grounded in human behavior and long-term value.

You will learn how to:
- Develop a bespoke social media strategy aligned with brand principles
- Build communities that foster loyalty and advocacy
- Define and apply a distinctive, consistent brand personality online
- Optimize content to resonate across audiences and platforms

With detailed chapters, real-world examples and clear implementation steps, Social First Brands helps you apply proven principles to elevate your brand presence, strengthen customer relationships and advance your career impact.

Themes include: strategy, principles, social media optimization, brand personality, audience engagement, community building

Author Biography

Tom Miner is a social media strategist and former Head of Global Social Media at Crocs Shoes. For the last decade he has lead social media efforts for global consumer brands, B2B technology companies, international universities, government agencies and global non-profits. At Crocs, Tom helped spark the brand's transformation to one of the hottest brands today. He now consults and develops strategies for a diverse range of clients around the world, from household name consumer brands like Martha Stewart and Funko, to international B2B technology enterprises such as EGYM. He is based in Denver, Colorado.