Social Media Marketing for Book Publishers - Paperback

by Miriam J. Johnson (Author), Helen A. Simpson (Author)

Providing a concise toolbox for publishing professionals and students of publishing, this book explores skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry.

Author Biography

Miriam J. Johnson is a Senior Lecturer in Publishing and Subject Coordinator for the MAs in Publishing Media and Digital Publishing at Oxford International Centre for Publishing, Oxford Brookes University, UK.

Helen A. Simpson is a Managing Partner at BADER. A female-led creative shop in Brooklyn, NY.