"Social Media Rules" - Paperback

by Neil Mahoney (Author)

"Social Media Rules" describes the 15 essential steps that Social Media professionals. managers, CMOs and CEOs must observe in order to assure their sales messages are on point and targeted to those key markets and prospects who provide the best opportunity for long-term growth and profitability,

Author Biography

Author Neil Mahoney has 30+ years experience in all areas and at all levels of Marketing-Sales including: * Market Analysis, Strategy & Planning: General Electric Co. * Nat'l. Sales Manager; VP-Marketing: Bausch & Lomb * VP-Group Publisher: ABC Broadcasting * Consumer-Products Director: L. S. Starrett Co. * Author: "Sell Smarter; Not Harder"; "Social Media, Sales, Marketing Alignment"