Strategic and Innovative Pricing: Price Models for a Digital Economy - Paperback

by Mathias Cöster (Author), Einar Iveroth (Author), Nils-Göran Olve (Author)

This book provides a concrete guide on how to execute strategic pricing to excel financially in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners.

Author Biography

Mathias Cöster is an Assistant Professor in Business Studies at Uppsala University, Sweden.

Einar Iveroth is an Associate Professor in Business Studies at Uppsala University, Sweden.

Nils-Göran Olve is a Guest Professor with Linköping University and Uppsala University, Sweden.

Carl-Johan Petri is an Assistant Professor in Economic Information Systems at Linköping University, Sweden.

Alf Westelius is a Professor of Digitisation and Management at Linköping University, Sweden.