Strategic Foresight: A New Look at Scenarios - Hardcover

by A. Marcus (Author)

This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The book covers scenarios such as: economic outlooks; political environments; acquisitions; downsizing, and more.

Author Biography

ALFRED MARCUS is a Professor in the department of Strategic Management and Organization, Carlson School of Management at the University of Minnesota, USA.