Supply Chain Strategies: Demand Driven and Customer Focused - Paperback

by Tony Hines (Author)

Supply Chain Strategies demonstrates how organizations must take strategic decisions in order to manage their supply chains to sustain competitiveness in the global economy.

Author Biography

Tony Hines is CEO of Consuming Future, a London-based consultancy which supports and promotes ethical and sustainable business practices. Previously, he was Professor of Marketing at Manchester Metropolitan University.