Ten Techniques for Crafting Better Ads: Discover How to Write Better Ads - Paperback

by Randolph Kenin (Author)

Introducing 10 Strategies for Better Advertising. This book covers subjects such as what constitutes advertising, emphasising benefits rather than features, pushing consumers' emotional buttons, utilising credibility and proof, crafting a headline that sells itself, and emphasising that the more you tell, the more you sell.