by Nishit Gupta (Author)
Ever wondered why ₹999 feels so much cheaper than ₹1,000?
It's not magic-it's pricing psychology, and it's everywhere. The 9 Effect unpacks the secret behind odd prices like ₹999, ₹659, and ₹1,997-how they trick your brain, influence your wallet, and boost sales across the globe.
With relatable stories, real examples, and a friendly tone, this book will change the way you see every price tag.
Smart, fun, and eye-opening-this book will make you a sharper shopper and a smarter seller.
Number of Pages: 82
Dimensions: 0.17 x 8 x 5 IN
Publication Date: April 18, 2025
