The Basics of Business Start-Up - Paperback

by Alexandrina Pauceanu (Author)

The Basics of Business Start-Up outlines the entrepreneurial journey from inception to start-up. Starting from the basic concepts and working through the start-up process step by step, the book is an indispensable guide both for would-be entrepreneurs and students on entrepreneurship / small business courses.

Author Biography

Alexandrina Pauceanu has extensive international experience in teaching, consulting, and mentoring students for developing new businesses. Currently, she is Professor at Open Institute of Technology Malta and Chair of the Examination Board at The Entrepreneurship Academy. She also mentors junior researchers through the EURAXESS programme.