The Behavior of Broadus - Paperback

by Albert Dayan (Author), Brendan Milburn (Author), Carolyn Almos (Author)

The Behavior of Broadus is the incredible sort-of-true story of John Broadus Watson, father of behaviorism and modern advertising. He has the power to control your brain. Indeed, we suspect he's making you read this right now. This Mad Men-esque dark comedy puts the origins of our pop culture consumerist society under a satirical magnifying glass.