The Connected Salesperson: Restoring the boulangerie smile in the omnichannel era - Paperback

by Benoit Mahe (Author)

Thanks to new technologies, retail has entered in the omnichannel era and faces a huge challenge: to personalize the relationship in store with the customer so that it becomes as efficient as in Internet, with the help of a connected salesperson, able to convey that humanity that screens lack. The salesperson's role is hence revalued: well trained, informed, reactive and charismatic... he is the central piece of the Customer experience, the brand's strategy and it's financial profitability. With the expertise of more than 4.000 coaching sessions delivered in 12 countries since 2009 with his team to retail professionals, Benoit Mah explains in this book how a store manager or a sales manager should now interact with their teams, how they can enhance the talent of those new "connected salesperson" in the omnichannel strategy of the brand, so that they can marvel the client in store ... In a word: How to restore the French "boulangerie" smile in the omnichannel era.

Author Biography

Benoit Mahé, in his books "Retail Coaching" and "The connected salesperson", and in his conferences, shows how we can transform the culture of Retail Marketing and Sales from a starting point of "pushing products at people" into an expected point of creating a space for relationships and mutual satisfaction with the staff; then, with the Client. Benoit is the author of "Retail Coaching" book, currently available in English, Spanish and French. He is the key reference of this discipline globally. Through Coaching he sees that we can empower the retailer as the "Front Line" of business to achieve Breakthrough into the driver of "Bottom line", and do so in a way that is consistent with the company's higher values and commitments to their shareholders. Through his company CapKelenn and with his team, Benoit transmits this method to Retailers of all sizes (from the corner shop to the mass market) and all sectors (fashion, jewelry, pharmacy, bakery, food, hotels, decoration, etc...). Some of his clients are: Porcelanosa, Primark, Springfield, Sephora, Alain Afflelou, L'Oréal, PepeJeans, Liverpool in Mexico... and also Chambers of Commerce, Local Retailer Associations... Benoit Mahé is an Executive MBA from IE Business School and has a degree in Business Administration from CESEM (Reims France). Benoit is a PCC certified Coach by the ICF (International Coach Federation), Master Practionner in NLP (Neuro-Linguistic Programming) and member of the Global Speaker Federation. "The Connected Salesperson", his second book, has been written through the observation of more than 4.000 individual coaching sessions with his team of Retail Coaches since 2009.