The Culting of Brands: Turn Your Customers Into True Believers - Paperback

by Douglas Atkin (Author)

Author Biography

Douglas Atkin is the director of strategy at one of New York's hottest advertising agencies, Merkley Newman Harty. He has worked with numerous clients to increase their cult appeal, including Mercedes, Pfizer, Smith Barney, Fila, and JetBlue. This is his first book.