by Joanne Yulan Jong (Author)
HOW CAN YOU REMAIN VISIBLE, CREDIBLE AND GROW YOUR FASHION BUSINESS IN THE COMPETITIVE AND FAST MOVING DIGITAL ERA?
Independent owner-led fashion businesses face unique challenges. They are competing with big brands with unlimited budgets while simultaneously losing market share to agile, digital-savvy newcomers. Without creative and strategic clarity, you could lose the business you have worked so hard to build.
Read The Fashion Switch to discover a proven five-step method that will enable you to:
- Strengthen your unique brand story to powerfully convey your brand's value quickly and easily
- Create consistent distinct visual guidelines that take your brand to a new level
- Stay ahead of fast-moving market changes and innovate to remain relevant
- Engage and nurture customers to build an army of brand fans to grow your business
- Gain full control of your finances and business strategy
- Unlock the potential of your business and seize the opportunities of the new digital era of fashion
Number of Pages: 186
Dimensions: 0.4 x 8.5 x 5.5 IN
Publication Date: October 04, 2017
