Free Shipping on Orders of $75 or more.
Sell Books in Your Shopify Store
Adding book to your cart
Report copyright infringement
by Xiaoqun Zhang (Author)
The Measurement of Media Reputation investigates the efficacy of different measurements of media reputation, the overall evaluation of the media coverage of a corporation and a strategic resource used to improve media coverage. Xiaoqun Zhang develops a new composite measure that combines three dimensions of media coverage: visibility, favorability, and recency. Zhang conducts multiple tests comparing the validity of his new composite measure against existing measures of media coverage, arguing that the new measure has both theoretical implications for extending the application of media effects theories to other realms, such as political and business communication, and practical implications as a resource for corporations to achieve competitive advantages.
Xiaoqun Zhang is assistant professor in the Department of Media Arts at University of North Texas.
No books in the cart.
A small yet very thoughtful devotional book. A beautiful way to promote seeing God everyday in everything.
The book was bent in the top corner but overall i love it!
Great feel yum yum
genuinely a good read
It’s a great item, exactly what i was expecting 😊
