The Multicultural Mindset: Driving Business Growth in a Borderless Era - Paperback

by Joycelyn David (Author)

Joycelyn David, CEO of AV Communications and one of the 100 most influential Filipina women in the world, shares the essential blueprint for business leaders thriving in today's borderless marketplace. With over 20 years of expertise in multicultural marketing, David demonstrates how mastering your Multicultural Quotient (MQ)-the measurable essence of cultural intelligence-transforms good leaders into exceptional global changemakers.