The Persuasive Copywriter - Paperback

by E. N. J. Carter (Author)

Earl's campaign and theme line, "Be All You Can Be," for the US Army was voted the 18th Greatest Advertising Campaign of the Century by Advertising Age Magazine. In The Persuasive Copywriter, Earl has taken his three decades-plus experience as a copywriter and condensed his knowledge into just under 10,000 words which can be read in one reading and hopefully help you hit the ground running on your next assignment.