The Product Manager's Guide to Pricing - Paperback

by W. Brian Wanless (Author)

The Product Manager's Guide to Pricing focuses on pricing strategies and tactics for consumer products and services. It outlines the fundamentals of good pricing practices including Value Based Pricing, using price elasticity data, pricing research, how to develop a pricing strategy, promotional pricing, new product pricing, and global pricing. It provides actual examples of how companies have used effective pricing strategies to improve revenues and profits. It is designed for marketers and market researchers working with consumer products and services who want to get a better understanding of how to make more effective pricing decisions.

Author Biography

Brian Wanless is a pricing specialist with more than 30 years` experience in marketing and pricing. He has spent the last 13 years as a pricing specialist. He was formerly Vice President of Pricing for the world's largest consumer healthcare products company and has been a pricing consultant to many Fortune 500 companies. He has written several articles on pricing and has been a guest speaker at pricing conferences and seminars throughout the world. He currently resides in Aurora, Ontario, Canada where he works as a pricing consultant.