The Proven 3 Step Formula For Growing Retail Profits: Without having to resort to coupons or discount sales - Paperback

by Diego Boniolo (Author), Paul Watkins (Author)

NOTE: This book was previously published under the name "How some retailers make more money than others". Making money as a retailer, be it under your own brand or that of a franchise is not easy. This book will explain how to grow your customer count without mass advertising, how to increase the spend per customer and how to improve your gross margin. Using this proven 3 step formula means that none of this requires coupons or discount sales.