by Aaron C. T. Smith (Author)
Why are so many people committed to sports? Why are they so committed? Why do fans remain loyal when this seems illogical and counter-intuitive? The Psychology of Sports Fans explains the intricate psychological foundations of sports fandom, exploring why sports hold such emotional power across cultures and demographics.
Author Biography
Aaron C. T. Smith is Professor of Management at Newcastle Business School, University of Newcastle, and Professorial Fellow of Sport Business and Innovation in the Institute for Sport Business at Loughborough University London, UK. He is also the founder of Sporting Cognition Ltd., a company specialising in athlete and fan cognitive performance.
Number of Pages: 112
Dimensions: 0.25 x 7.81 x 5.06 IN
Publication Date: August 04, 2025
