The Right Start: Build Your Brand to Survive and Thrive in Corporate America - Paperback

by David Harrison (Author), Simon Heart (Author)

Finally! A book for the corporate newbie that sheds light on the strange and mysterious world of Corporate America...

Often the difference between the hot-shot "brand builders" who rise to corporate success and the "brand burners" who crash and burn early in their careers is seldom about intelligence or even hard work. That would be too straightforward.

Corporate survival and ultimate success are more often about who understands the Unwritten Rules of Corporate America. Who knows--

• How to play the game properly?
• What stupid mistakes to avoid?
• When to raise their hand at the right time and in the right way to claim that shining, brand-building opportunity?

With 70+ years of combined corporate experience, Harrison and Heart share their stories of success and failure in order for the rest of us--corporate newbies and anyone who could use a primer on corporate culture--to best navigate around the common pitfalls and stumbling blocks of the early corporate years.