The Social Media Starter Kit - Paperback

by Kerry Rego (Author)

It's time to have a solid understanding of what social media is all about for you and your organization. The step-by-step process within these covers includes strategy, the tools to use, crisis plans, policies, how to hire the right person for the job, measuring return on investment, the best content to share, what you REALLY need to know, templates for getting started, value added digital content, and so much more. This book is your guide to establish your social plan, how to set up a system for success, and will provide you peace of mind because at the end you'll know what's important to a great social media presence.

Author Biography

Kerry Rego is a social media trainer, technology consultant, author, and speaker working with individuals, businesses, government, and non-profits. She educates people, implements tools, and trains staff on new media. Kerry is the County of Sonoma social media staff trainer, Sonoma State University Extended Education instructor, Santa Rosa Junior College Community Education instructor, Windsor High School guest instructor, Napa-Sonoma Small Business Development Center instructor, and a North Bay Business Journal columnist. Kerry is a recipient of the North Bay Business Journal's 2011 "Forty Under 40 Award" and the author of The Social Media Starter Kit and What You Don't Know About Social Media CAN Hurt You: Take Control of Your Online Reputation.