by David Thurston (Author), Kristin Olivieri (Cover Design by)
David Thurston built a hair color brand called Pulp Riot from scratch, scaled it globally, and sold it to L'Oréal for nearly $100 million, all in under two years. But here's the twist: at the peak of success, he walked away, took a year off, and asked himself: What kind of company, and what kind of life, do I really want to build?
He came back swinging with a brand-new playbook. Not to build another rocket ship, but to construct a cathedral. His new venture, Danger Jones, was born from that vision: independent, purposeful, and built to last.
This book reveals how he did it, not just once, but twice. It's an honest, behind-the-scenes look at what it takes to create something world-class and a raw exploration of what comes after you get everything you thought you wanted.
More than a memoir. More than a business book. The Spiral Staircase is a manifesto about reinvention, rebellion, and building with soul. It's a cinematic journey packed with hard-earned lessons, original frameworks, and a new philosophy and playbook to help you climb toward greater success and a bolder life.
This book is for:
- Artists who've lost their spark
- Employees stuck in jobs they've outgrown
- Entrepreneurs chasing that next level
- Founders searching for meaning
- Anyone ready to disrupt or defeat Goliath and live a bold life
Number of Pages: 292
Dimensions: 0.66 x 8.5 x 5.5 IN
Publication Date: October 25, 2025
