The Storytelling Entrepreneur - Paperback

by Melissa Addey (Author)

Storytelling in business works.

It enhances memory, enthusiasm and commitment in listeners. But where do you get the stories from and when should you use them? The Storytelling Entrepreneur was developed during workshops and one-to-ones held by business consultant and author Melissa Addey with real-life entrepreneurs at the British Library's Business & IP Centre.

It includes:

• How to find the right stories and when to use them
• Creating a Sacred Bundle of your organisation's history, values and magical moments
• The six stories you should learn by heart
• Using stories at every stage of the entrepreneurial journey.

Every entrepreneur has a business to tell story. Can you tell yours?