The Strategic Marketing Process: How to Structure Your Marketing Activities to Achieve Better Results - Paperback

by Moderandi Inc (Author)

This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities. The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.

Author Biography

The Strategic Marketing Process was authored by the team at Moderandi Inc., creators of the Marketing MO planning and management software-as-a-service available at www.MarketingMO.com.