The Unbiased Investor - Paperback

by Financial Underdog (Author)

Drawing from the interdisciplinary field of behavioural finance, The Unbiased Investor explores how deep-seated cognitive, emotional, and social biases shape our financial actions. Each chapter dissects a specific bias through fictional parable-like stories followed by scientific analysis of the behaviour.

Beyond identifying and explaining the biases, The Unbiased Investor encourages self-reflection, inviting readers to scrutinize their own decision-making processes through introspective questions at the end of each section. Are you aware of the biases affecting your investment decisions? Could understanding these biases lead to better decisions?

This Financial Underdog book is a resource for anyone interested in the intersection between psychology and finance, explaining how understanding the former can lead to success in the latter