The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers - Hardcover

by Bernice M. Chao (Author), Jessalin Lam (Author)

Explore the challenges faced by Asian professionals and how to overcome them.

A SOUTHERN CALIFORNIA BOOK FESTIVAL AWARD WINNER
A NEW ENGLAND BOOK FESTIVAL AWARD WINNER
A PINNACLE BOOK AWARD WINNER

"A must-read if you're ready to unlock your full potential!"
--Tiffany Pham, Founder and CEO, Mogul

Find your voice, own your story, and elevate your professional life. In The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers, Chao and Lam deliver an engaging and enlightening treatment of how Asian American professional leaders have powered through the obstacles in their way. Exploring a variety of myths, stereotypes, and problems faced by Asian American professionals, this book will empower you to overcome many of these issues.

The Visibility Mindset offers straightforward exercises and strategies, alongside many real-life leadership examples from various industries, to help you succeed as you move forward in your careers. The book explores how to work with others effectively and how to handle microaggressions, how to leverage the power of networking, and how to manage and mentor others while seeking out mentorship for yourself. An indispensable resource for Asian professionals, The Visibility Mindset also deserves a place in the hands of allies of Asian American professionals seeking a deeper understanding of the challenges faced by their friends and colleagues.

Front Jacket

Our cultural upbringing powerfully impacts how we navigate our lives and careers. In The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers, Chao and Lam deliver an engaging and enlightening treatment of how Asian American professional leaders have powered through the obstacles in their way.

The book explores a variety of myths, stereotypes, and problems faced by Asian American professionals--including the bamboo ceiling and the model minority myth--and how they've operated to exclude Asians from the ranks of leadership for decades. It empowers you to overcome many of these issues and walks you through how to elevate your career as you work to open doors that may otherwise remain closed to you.

The Visibility Mindset offers straightforward exercises and strategies, alongside many real-life leadership examples from various industries, to help you navigate the most common pitfalls and challenges faced by Asian American leaders as they move forward in their careers. The book explores how to work with others effectively and how to handle microaggressions, how to leverage the power of networking, and how to manage and mentor others while seeking out mentorship for yourself.

You'll also discover how to integrate leading diversity, equity, and inclusion practices into your leadership and development progression.

Back Jacket

PRAISE FOR
THE VISIBILITY MINDSET

"The varied realities and experiences of Asian Americans in the diasporic Asian community and how they have impacted the personal and professional lives of real people."
--Publishers Weekly

"An extremely effective book highlighting the nuisances and struggles of the Asian American diaspora with insight on how to cultivate, visualize and strategize for success. "
--Bryan Pham, Founder and CEO, Asian Hustle Network

"I recommend this book for anyone in the AAPI community and those who support, care about, and love us (our allies). A must-read for all leaders!
--Tiffany Yu, Founder and CEO, Diversability

"Brilliant. These authors break down how to navigate through stereotypes and myths--I'm so glad there will be a tool for our future generations to figure out their voices and their roles in society."
--Mayly Tao, Founder and CEO, Donut Princess LA

"This insightful, practical, actionable guide will turbocharge your path to leadership and to better business outcomes for all as a result."
--Cindy Gallop, Consultant and Founder/CEO, MakeLoveNotPorn

"Climbing the career ladder can be a lonely and overwhelming experience. Bernice and Jessalin have distilled the hard-learned lessons of those coming before us into relatable stories and practical strategies."
--Gorick Ng, Wall Street Journal bestselling author of The Unspoken Rules

"The personal stories, timely advice, and thought-provoking interviews offer readers clear reasons why we should all embrace a mindset that focuses on being seen, heard, and valued."
--Bill Imada, Founder and Chairman, IW Group, Inc.

Author Biography

BERNICE CHAO is an award-winning marketing creative and is as dedicated to the advertising craft as she is to giving back to the community around her. As one of the few female Asian American creative leaders in the industry, Bernice is helping shape the AAPI community as the co-founder of the nonprofit Asians in Advertising, a global community advocating for AAPI. Bernice is a professor, mentor, and public speaker, with topics ranging from Asian American advocacy, storytelling, and leadership. Bernice has been inducted into the American Advertising Federation's Advertising Hall of Achievement and featured in Forbes, SXSW, ADWEEK, and more. Bernice lives with her husband Matt and two children in Los Angeles, California.

JESSALIN LAM is co-founder of Asians in Advertising, a global nonprofit for Asians focused on community, opportunities for career growth and showcasing Asian talent. She is a DEI Champion, lifelong learner, and mentor with combined experience across learning and development, diversity and inclusion, marketing, and consulting. Jessalin has been part of 3AF NextGen Leaders to launch their annual mentorship program. Jessalin has been recognized as the 2022 Asian Hustle Network Top 50 Unsung Heroes, 2021 Nancy Hill Award Recipient, 2018 Ad Club of NY Women Fellowship, and 2016 ADCOLOR Futures.