TV Commercials: How to Make Them: Or, How Big Is the Boat? - Paperback

by Ivan Cury (Author)

A comprehensive guide to production techniques for making commercials

Author Biography

Ivan Cury is a professor in the Communication Department of California State University, Los Angeles, where he has taught for the past fifteen years. He is also a producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas such as The Young and the Restless. He has served as a judge for the Emmy's ACE and for the DGA awards. Before joining the department at Cal State, he taught for eleven years in the MPTV department at UCLA.