Unbiased Investor: Reduce Financial Stress and Keep More of Your Money - Hardcover

by Coreen Sol (Author)

Make better financial choices, reduce money anxiety, and grow your wealth

In Unbiased Investor: Reduce Financial Stress and Keep More of Your Money, Portfolio Manager at CIBC World Markets, Coreen Sol, delivers an inspiring and illuminating roadmap to investing success. In the book, you'll explore the behavioral and psychological roadblocks to achieving optimal results from your portfolio and the strategies you can use to overcome them. You'll learn to focus on basic economic principles--rather than harmful psychological biases--to reduce financial stress and reliably grow wealth.

The book also shows you how to:

• Recognize the decision-making shortcuts (heuristics) we use to navigate and understand the world around us
• Avoid counter-productive and ineffective risk-management strategies that decrease returns without mitigating risk
• Consider your own financial goals, personal preferences, and skills in the creation of a strategy to make good financial choices, consistently

A powerful and easy-to-follow handbook for everyday investors, Unbiased Investor shows readers from all kinds of background the foundational, straightforward behaviors and habits we need to embrace to realize financial security.

Front Jacket

The world of investing is riddled with noise. Television personalities bark out their latest "hot tip." Your neighbor rants about his recent foray into crypto. And the newest investing obsessions on social media promises the next winning scheme. How is the everyday investor expected to navigate conflicting ideas? If you've sold an investment at the wrong time, held onto a stock thinking it would rebound, or regretted an investment decision in hindsight, you're in good company.

In Unbiased Investor: Reduce Financial Stress and Keep More of Your Money, Portfolio Manager, Coreen Sol, delivers an insightful and practical roadmap to reach financial success. In the book, you'll explore the psychological obstacles that all investors face, as well as easy-to-adopt habits to overcome them.

The author explains how to recognize the decision-making shortcuts, otherwise known as "heuristics," that we all use to navigate and understand the complex world around us. She also describes counter-productive and ineffective risk-management strategies that decrease returns without mitigating risk. Finally, you'll consider your own personal goals, preferences, and skills in the creation of a financial strategy aligned with what you value most. You'll learn how to keep your eyes--and your wallet--trained on your most important goals to reduce the stress of financial decisions and reliably grow your wealth.

An effective, hands-on guide for anyone who has made an investment, Unbiased Investor provides strategic habits to shut out the noise and focus on building sustainable wealth with reliable financial choices.

Back Jacket

PRAISE FOR UNBIASED INVESTOR

"Unbiased Investor is the perfect book for any investor in the market. Why? There is always financial risk and in periods of volatility there is a tendency to make emotional financial decisions. Coreen lays out the facts, helps you to build the plan, and more importantly, shares why it is critical to stick to the plan for your financial well-being."

--PATTIE LOVETT-REID, Chief Financial Commentator, HomeEquity Bank

"Investing is sometimes more art than science. Sol demonstrates that 'art' is often the science of knowing thyself. More than a systematic review of how psychology influences our decisions in predictable ways, her work guides investors to structure decision-making based on personal values and healthy habits to minimize the suboptimal outcomes."

-- STEPHEN HORAN, PhD, CFA, CIPM, CAIA, Executive Editor, Financial Planning Review, CFP Board

"The Unbiased Investor helps uncover our biases and how we make investment decisions that go against our better judgment. Most importantly, it provides ways to develop new approaches and habits that can lead to better financial well-being. A must-read for those on a journey towards rational, thoughtful investing!"

--DR. CHARLES CHAFFIN, Author of Numb and Psychology of Financial Planning

"A riveting read for anyone who is interested in understanding their relationship to money. I was shocked by how much I learned...even after having worked in the investment industry for over 30 years. Do yourself a favor and read this book!"

--BARBARA STEWART, CFA, Researcher and Author

"Coreen Sol has a passionate perspective about life. And that applies to her professional activities. She brings a deeply held set of values and analytical skills that collectively create the conditions for fresh insights and patterns that others miss. Unbiased Investor discusses the attributes that lead to positive financial decisions, whether they involve day-to-day consumer purchases or more significant transactions."

--DOUGLAS EYFORD, KC, Lawyer, Civil Litigator

"In an engaging and accessible fashion, this book helps you negotiate a path to a successful economic future. But, even more than that, it provides you with insights that will enhance how you think about and evaluate your world."

--MARK D. HOLDER, PhD, Professor, Bermuda College

Author Biography

COREEN SOL, Chartered Financial Analyst, has helped investors avoid the impact of behavioral bias during extreme market events for more than three decades. She brings a unique view that combines an academic perspective with a compassionate understanding of how people feel about money in the real world. Coreen is a former adjunct professor at the University of British Columbia Okanagan, manages a private wealth practice in British Columbia, Canada, and sits as a director on the board of CFA Societies Canada, an advocacy organization for investment integrity.