Unpuzzling Innovation: Mastering Innovation Management in a Structural Way - Paperback

by Pearl Zhu (Author)

Innovation is about the future. Without it, you lose sight of tomorrow. Innovation is an exceptional, exclusive, and realistic idea that separates you from others without a second thought. The purpose of "​Unpuzzling Innovation - Mastering Innovation Management in a Structural Way​" is to demystify the puzzle of innovation in a structural way. ● Classify digital innovation into a broader spectrum ● Set principles for managing innovation and handling risk ● Recognize innovators with creative traits ● Reinvent business direction, model, cultures, or product/service/solution ● Develop the next practices to manage a balanced and dynamic innovation portfolio ● Strike the right balance between ideation and execution of innovation management ● Identify pitfalls on the journey of digital innovation ● Measure​ the effects of innovation on turnover and market share